Published
Public confidence in the food supply is a cornerstone of a healthy population and a strong economy. FSANZ is committed to maintaining and enhancing public trust in the food regulatory system in partnership with food and health authorities across Australia and New Zealand. The annual Consumer Insights Tracker is a mechanism for understanding everyday consumers’ views on the food regulatory system, providing access to our most important but least accessible stakeholders.
The Consumer Insights Tracker is an annual, online survey of approximately 1,200 Australian and 800 New Zealand consumers aged 18+ years. It is based on a nationally representative sample by the interlocked quotas of age, gender, and location. The survey consists of approximately 40 quantitative questions that measure consumer trust and confidence in the food system, use and understanding of food labelling, attitudes and consumption intentions around new and emerging foods, and food safety perceptions and behaviours.
Reports and infographics from the latest iteration of the Consumer Insights Tracker are available below.
2023 Consumer Insights Tracker
2023 was the first year of Food Standards Australia New Zealand’s (FSANZ’s) annual Consumer Insights Tracker (CIT). The CIT surveys Australian and New Zealand consumers to understand their trust, use, and understanding of food regulation and food labelling.
The findings from this survey of 1,237 Australians and 810 New Zealanders focused on:
- trust and confidence in the food system
- trust, use and understanding of food labelling
- health and dietary factors affecting food choices
- food safety knowledge and behaviours
- new and emerging foods and food technologies.
For further details about the 2023 Consumer Insights Tracker, see the below presentation, report and infographic.
