Consumer Awareness, Attitudes and Behaviours to Fortified Foodsqualitative research (2010)

(July 2017)

In 2009, FSANZ commissioned Ipsos-Eureka
Social Research Institute to investigate a range of issues around public
awareness, attitudes and behaviours towards fortified foods in Australia and
New Zealand. Using 10 group discussions and eight accompanied shopping trips, specific
information about consumers' awareness and understanding of folic acid and
iodine were sought. The research
also investigated understanding of food regulations in both countries, and how
mandating fortification of some products may be received in communities.
Participants came from both metropolitan and non-metropolitan locations and included
a range of age groups, family backgrounds and levels of interest in health

The research was commissioned after the
gazettal of Proposals P295 - Consideration of Mandatory Fortification with Folic
Acid, P230 - Iodine Fortification, and P1003 - Mandatory Iodine Fortification
for Australia. The Ministerial Council agreed that the standards needed to be
monitored to assess theeffectiveness of these public health interventions. The
research was one part of FSANZ's contribution to the monitoring work. Further
information on the monitoring work is available from the Australian Institute of Health and Welfare's

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More information

consumers' awareness, attitudes and behaviours towards food fortification in Australia and New Zealand survey