Consumers' awareness, attitudes and behaviours towards food fortification in Australia and New Zealand - survey (2013)


In 2013, FSANZ commissioned Newspoll to conduct a population survey of Australians and New Zealanders to understand their awareness, attitudes and behaviours toward food fortification. Using computer assisted telephone interviewing, the survey included a range of question formats, including: single response; multiple response and open-ended. In total there were 800 Australian and 802 New Zealand respondents.

The research was commissioned after the gazettal of Proposals P295 - Consideration of Mandatory Fortification with Folic Acid, P230 - Iodine Fortification, and P1003 - Mandatory Iodine Fortification for Australia. The Ministerial Council agreed that the standards needed to be monitored to assess the effectiveness of these public health interventions. The survey was one part of FSANZ's contribution to the monitoring work. Further information on the monitoring work is available from the Australian Institute of Health and Welfare's website.

Download the survey (PDF 1.5mb) | (Word 405kb)

Read the qualitative research

More information 

Monitoring of folic acid fortification